For small to midsize businesses, often engaging Digital Marketing agencies can become stressful. Frequently Digital Marketing Agencies and companies will not or cannot work as an extension of your current team. This can cause a ‘disconnect’ with digital strategy development and execution. Hiring a Digital Marketing Agency also comes with significant cost. However, frequently they will specialize on one or two aspects of digital marketing, but not all of them. Valenta makes digital marketing affordable for any sized business.
At Valenta we aim to bridge the gap between in house staff or business owners and executives via our hybrid offering. Our services provide businesses the opportunity to secure highly experienced local, in region Digital Marketing Strategists backed by a full-service virtual Digital Marketing team for a very competitive flat monthly fee. Our services are also comprehensive and end to end, so all bases are covered.
In the first month of onboarding, we will perform a deep-dive of your business in order to understand the complexities of the existing setup in use at your company. We will look at the speed of the website and areas where this can be improved upon. This process can identify where changes are needed, in order to improve your search engine optimization and increase organic traffic acquisition.
Your Marketing Specialist will look at any lead generation and brand awareness advertising campaigns you and your competitors are currently running, across various digital platforms (Google Ads, Facebook, Instagram etc.). Our experts will identify where improvements can be made and, in combination with support from client leadership, will be able to provide research to find new and competitive keywords to bid on.
We strive to find the optimum balance between building brand-awareness and conducting successful lead generation. We also focus on making sure our clients have compelling content. Many businesses tend to place more value on lead generation as they believe there is a quicker profit to be made. Our own research and experience has found that if brand-awareness or content is lacking, leads may sometimes be generated but then convert poorly to sales. Content, messaging, and brand awareness are key if customers are going to understand the values of the company and the solutions they offer. For this reason, an even distribution of focus on content, brand-awareness and lead-generation spend is what we provide.
All of our teams have years of relevant experience behind them in their respective fields and can add tangible value to your marketing output. Our managing partners are also part of the team and provide account management. We cover a wide range of different skills and have people who can do everything from running social media, paid search, and email marketing campaigns to editing video and website development.
Valenta’s Sustainable Growth through Marketing package provides a comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and client marketing signals in a single view.